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[简答] 二、阅读理解:根据文章内容,完成选择题(共50分)。CommunicationFailure Themeaningof“communication”goesalotdeeperthanpeopleoftenthink.Communicationisaboutconceiving,sending,receiving,andinterpretingmessagesaswellasconfirmingreceptionofthesemessages.Afailureatanypointinthischaincanresultinineffectivecommunication. Ineffectivecommunicationcanbedisastrous.ThereisafamousstoryofaBritishArmyCommanderwhosentthemessage“Sendreinforcements,we'regoingtoadvance.”backtohisCommandCenter,throughalongchainofsubordinates.WhenthemessagefinallyreachedtheCommandCenter,ithad“mutated”tobecome--“Sendthreeandfour-pence,we'regoingtoadance.”Thereinforcementsneverarrived. Youcandemonstratethissameprinciple,albeitonalessdramaticscale,bytryingtoplayChineseWhisperswithmorethan20people.Itishighlyunlikelythesamemessageyoustartedwithwillbetheoneyouendwith. Inabusiness,therearethreemaintypesofcommunicationfailure.Eachhasitsownindicativesigns. •Thefirsttypeisknownasallocativefailure.Thisoccurswhenafirmisnotgatheringenoughintelligenceaboutitsmarketor(mostoften),theinformationisnotreachingtherightpoints.Thefirmwillnotbeallocatingresourcesinstepwiththeshiftsindemand.Ifdemandisrisingbutthefirmissufferingfromallocativecommunicationfailure,thenstockswillfallandtherewillbeunderstaffing.Iftheinversehappens,therewillbeasurplusofstocksandoverstaffing. •Thesecondtypeisexecutivefailure,wherecommunicationtotriggerspecificevents/actionsiseitherlate,lackingorinerror.Thesymptomsofthisareagenerallossofdirectioninthecompanyordepartments,alossofco-ordinationandanincreaseincomplaintsfromcustomersasthingshappenlateornotatall. •Thefinaltypeishumanfailure.Thisoccurswhenthegeneralcultureofabusinessortherelationshipsbetweenparticularindividualsordepartmentsdonotfostereffectivecommunication.Thisleadstoalienatedstaff,anincreaseinstaffturnover,anincreaseinabsenteeismandgeneralfrustrationamongstaff.Creativity,especiallythatwhichtakesplaceacrossdepartmentalboundaries,islikelytosufferhugelyasteamsynergyslips.操作提示:通过题目后的下拉选项框选择正确答案。1.Confirmingreceptionofthesentmessagesmeans. A.themessagesaresenttorightreceivers B.themessagesarecorrectlyunderstood C.themessagesarecorrectlyunderstoodbyrightreceivers2.InthefamousBritishArmyCommanderstory,whichstepprobablydidNOTgowronginthecommunicationchain? A.Conceiving. B.Sending. C.Receiving.3.WhatisChinesewhispers? A.WhowhispersinChinese. B.Agametopassmessagearoundinawhisper. C.Chinesepeoplewhodon'tnormallytalkveryloudly.4.AllocativefailuredoesNOThappenwhen. A.therightinformationgoestotherightplace B.acompanygathersfalseinformation C.thecorrectinformationisnotreceivedbytherightdepartmentorperson5.Accordingtothepassage,whichofthefollowingcasesdoesNOTbelongtohumanfailure? A.Decreasingcreativityacrossdepartments. B.Inadequatecommunicationbetweendepartments. C.Increasingcustomercomplaints.
发布时间:2022-09-12
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