成考院校在线答案
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">26、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">在进行问卷设计时，必须对问题的类别和问题仔细考虑，否则会使整个问卷产生很大的偏差，导致市场调查的失败。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">36、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">营销信息系统一般由内部信息系统、营销环境监测系统和营销研究系统三个子系统组成。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="margin-top:7.8pt;mso-para-margin-top: .5gd;text-align:left;mso-pagination:widow-orphan">23、<span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">需求价格弹性是指商品的</span><span style="mso-bidi-font-size: 10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:black;mso-font-kerning:0pt;mso-bidi-language:AR">价格需求量</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">随着价格变化而变化的程度。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">19、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">市场营销组和是指企业为了满足目标</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">市场</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">的需要，有计划的对各种可控的</span><span style="mso-bidi-font-size:10.5pt;font-family: 宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"; color:black;mso-font-kerning:0pt;mso-bidi-language:AR">市场营销因素</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">加以优化组合并综合运用，以取得最佳经济效益并兼顾社会效益的组合策略</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">18、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">汽车经销商是指从事货物交易，取得商品所有权的中间商。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">2、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">经营战略是战略经营单位根据总体战略的要求，开展业务、进行竞争和建立优势的基本安排。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="margin-top:7.8pt;mso-para-margin-top: .5gd;text-align:left;mso-pagination:widow-orphan">24、<span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">市场调查是指企业所进行的、以</span><span style="mso-bidi-font-size: 10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:black;mso-font-kerning:0pt;mso-bidi-language:AR">有关顾客</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">的信息为中心的调查研究活动，是获取市场信息的重要手段。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="margin-top:7.8pt;mso-para-margin-top: .5gd;text-align:left;mso-pagination:widow-orphan">34、<span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">市场细分概念的形成和出现，大致经历了</span><span style="mso-bidi-font-size: 10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:black;mso-font-kerning:0pt;mso-bidi-language:AR">大量营销</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">、产品多样化和</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">目标市场营销</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">三个阶段。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning: 0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">38、<span lang="EN-US" style="mso-bidi-font-size:10.5pt;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">4Ps</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">是指</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei; mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"; color:black;mso-font-kerning:0pt;mso-bidi-language:AR">产品</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">、</span><span style="mso-bidi-font-size: 10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:black;mso-font-kerning:0pt;mso-bidi-language:AR">价格</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">、</span><span style="mso-bidi-font-size: 10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:black;mso-font-kerning:0pt;mso-bidi-language:AR">渠道（或分销地点）</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">3、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">营销观念的发展大体上经历了：生产中心观念、生产中心观念、推销观念、市场营销观念及社会营销观念。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>