成考院校在线答案
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">14、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">感知是指人们通过自己的身体感觉器官而对外界</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">刺激物</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">所作的</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei; mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"; color:black;mso-font-kerning:0pt;mso-bidi-language:AR">反应</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">13、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">概括地讲，企业的竞争战略主要有：</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">人力领先战略</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">、</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";color:black; mso-font-kerning:0pt;mso-bidi-language:AR">差异性战略</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">和</span><span style="mso-bidi-font-size: 10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:black;mso-font-kerning:0pt;mso-bidi-language:AR">集中战略</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">5、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">相关群体是指能够影响消费者个人</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">消费行为</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">的个人或</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei; mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"; color:black;mso-font-kerning:0pt;mso-bidi-language:AR">团体</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="margin-top:7.8pt;mso-para-margin-top: .5gd;text-align:left;mso-pagination:widow-orphan">17、<span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">职能战略是企业内主要职能部门的短期战略计划。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">37、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">市场营销组和是指企业为了满足</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">目标市场</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">的需要，有计划的对各种可控的</span><span style="mso-bidi-font-size:10.5pt;font-family: 宋体;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"; color:black;mso-font-kerning:0pt;mso-bidi-language:AR">市场营销因素</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">加以优化组合并综合运用，以取得最佳经济效益并肩故事会效益的组合策略。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">25、<span lang="EN-US" style="mso-bidi-font-size:10.5pt;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">4Ps</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">是指渠道（或分销地点）、促销。</span><span lang="EN-US" style="font-size:12.0pt; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">16、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">一般来讲，大中型汽车企业的战略可以划分为：</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">总体战略</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">、</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";color:black; mso-font-kerning:0pt;mso-bidi-language:AR">经营战略</span><span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">、职能战略三个重要层次。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="margin-top:7.8pt;mso-para-margin-top: .5gd;text-align:left;mso-pagination:widow-orphan">27、<span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">根据菲利普科特勒的定义，服务是一方能够向另一方提供的基本上是无形的任何活动或</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">利益</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">，并且<span class="GramE">不</span>导致任何</span><span style="mso-bidi-font-size: 10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:black;mso-font-kerning:0pt;mso-bidi-language:AR">所有权</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">的产生。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">9、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">产品组合，是指企业提供给市场的全部</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">产品线</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">和</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";color:black; mso-font-kerning:0pt;mso-bidi-language:AR">产品项目</span><span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">的组合或结构，可以简单的理解为企业的全部业务经营范围。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">30、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">系统采购是指采购者通过对各个相互关联的商品所进行的</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">一揽子购买</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">行为。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>