成考院校在线答案
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">4、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">经济环境是指那些能够影响顾客购买力和影响力的</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">经济</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">因素。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">28、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">市场预测的基本要素包括：信息、方法、资源、判断。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">22、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">宏观市场营销环境是指能影响整个</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">微观环境</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">和企业营销活动的广泛性因素。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning: 0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">15、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">需求收入弹性是指商品的</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">市场需求量</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">随着</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei; mso-ascii-font-family:"Times New Roman";mso-hansi-font-family:"Times New Roman"; color:black;mso-font-kerning:0pt;mso-bidi-language:AR">收入</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">变化而变化的程度。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="margin-top:7.8pt;mso-para-margin-top: .5gd;text-align:left;mso-pagination:widow-orphan">6、<span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">在进行问卷设计时，必须对问题的</span><span style="mso-bidi-font-size: 10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:black;mso-font-kerning:0pt;mso-bidi-language:AR">类别</span><span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">和问题仔细考虑，否则会使整个问卷产生很大的偏差，导致市场调查的成功。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">34、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">概括地讲，企业的竞争战略主要有：成本领先战略、差异性战略和集中战略。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">20、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">汽车经销商是指从事货物交易，取得商品使用权的中间商。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">12、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">经济环境是指那些能够影响</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">顾客购买力</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">和</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";color:black; mso-font-kerning:0pt;mso-bidi-language:AR">消费方式</span><span style="font-size: 12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning: 0pt;mso-bidi-language:AR">的经济因素。</span><span lang="EN-US" style="font-size: 12.0pt;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p class="MsoNormal" align="left" style="text-align:left;mso-pagination:widow-orphan">1、<span style="font-size:12.0pt;font-family:Microsoft Yahei;mso-bidi-font-family:Microsoft Yahei;color:black; mso-font-kerning:0pt;mso-bidi-language:AR">需求价格弹性是指商品的市场需求量随着</span><span style="mso-bidi-font-size:10.5pt;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:black;mso-font-kerning:0pt; mso-bidi-language:AR">需求</span><span style="font-size:12.0pt;font-family: 宋体;mso-bidi-font-family:Microsoft Yahei;color:black;mso-font-kerning:0pt;mso-bidi-language: AR">变化而变化的程度。</span><span lang="EN-US" style="font-size:12.0pt;mso-font-kerning: 0pt"> <o:p></o:p></span></p>
- 2024-03-05 [判断] <p align="left" class="MsoNormal" style="text-align:left;">35、 <span style="color:black;">3Ps</span><span style="color:black;font-family:Microsoft Yahei;font-size:12pt;">是指产品、</span><span style="color:black;font-family:Microsoft Yahei;">价格</span><span style="color:black;font-family:Microsoft Yahei;font-size:12pt;">、</span><span style="color:black;font-family:Microsoft Yahei;">渠道（或分销地点）</span><span style="color:black;font-family:Microsoft Yahei;font-size:12pt;">、促销。</span><span style="font-size:12pt;"> </span></p>