成考院校在线答案
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan;">17、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">产品生命周期是指产品从进入市场开始到被市场淘汰为止的全过程。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan;">15、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">生产者的购买目的是为了满足个人或家庭的需要。 （ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">24、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">促销从本质上说是一种卖方与买方的信息传播沟通，这种信息沟通的特征是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">36、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">在充分需求的情况下，市场营销管理的任务是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="p" style="margin-left:22.0500pt;text-indent:-21.0000pt;">23、 <span style="font-family:'Times New Roman';font-size:10.5000pt;">市场营销经理要了解顾客的态度，了解顾客是怎样看待他们的产品和服务的，了解顾客是如何看待他们的竞争对手的，了解哪些客观因素对他们有利等等，就必须进行（ ）。</span><span style="font-family:Microsoft Yahei;font-size:12.0000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">25、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">下列组织中，不是营销中介单位的是（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">25、 <span style="font-family:'Times New Roman';font-size:10.5000pt;">中国人的口味大体上是东辣、西酸、南甜、北咸，这是一种（</span><span style="font-family:'Times New Roman';font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';font-size:10.5000pt;">）现象。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal">34、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">消费者从广告、售货员介绍、商品展览与陈列、商品包装、商品说明书等获得信息的来源属于（ ）。 </span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal">27、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">密集增长战略有三种形式，在新市场上扩大现有产品销售的战略为（ ）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal">21、 <span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">下列</span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">不属于</span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">市场营销微观环境因素的是（</span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>