成考院校在线答案
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">23、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">某家用电器企业不仅生产经营家电类产品，还跨行业经营房地产、机械、农副产品等多种业务，这种战略是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">37、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">消费者从广告、售货员介绍、商品展览与陈列、商品包装、商品说明书等获得信息的来源属于（）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">31、 <span style="font-family:'Times New Roman';font-size:10.5000pt;">企业在纵向上配置不同类型中间商层次数属于（</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';font-size:10.5000pt;">）渠道决策</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">24、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">现金牛产品是指产品（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">37、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">下列不属于市场营销微观环境因素的是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">23、 <span style="font-family:'Times New Roman';font-size:10.5000pt;">美国通用汽车公司</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;">（<span>GM</span><span>）的小轿车品牌尤卡迪拉克、别克、雪弗兰等，它们的前面都加以“</span><span>GM</span><span>”两个字母，这种品牌决策属于</span></span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;">（</span><span style="font-family:'Times New Roman';font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';font-size:10.5000pt;">）。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">22、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">在生产者的购买决策过程中，新购这种类型最为复杂，需经过8个阶段，其中最后一个阶段是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">29、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">对竞争对手在任何方面的进攻都会迅速、强烈地作出反应的竞争者是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">30、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">STP<span>营销策略中的“</span><span>T</span><span>”表示的是</span></span><span style="font-family:'Times New Roman';font-size:10.5000pt;">（</span><span style="font-family:'Times New Roman';font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';font-size:10.5000pt;">）。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="margin-left:10.5000pt;text-indent:-10.5000pt;">38、 <span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">洗衣机行业市场竞争较为激烈，消费者需求日益多样化，企业此时适宜使用的目标市场战略是（</span><span style="font-family:Microsoft Yahei;color:#000000;font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>