成考院校在线答案
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">34、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">若强大的竞争对于实行的是无选择性市场策略，企业则应实行（ ）市场策略。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">32、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">公司生产<span>8</span><span>大类产品，平均每大类产品拥有</span><span>5</span><span>个品种，产品组合长度是（ ）</span></span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">35、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">以下属于无店铺经营的零售商主要包括（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">33、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">许多冰箱厂家近年来高举</span><span style="font-family:'Times New Roman';font-size:10.5000pt;">”</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;">环保</span><span style="font-family:'Times New Roman';font-size:10.5000pt;">”</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> 、</span><span style="font-family:'Times New Roman';font-size:10.5000pt;">”</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;">健康</span><span style="font-family:'Times New Roman';font-size:10.5000pt;">”</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;">旗帜<span>,</span><span>纷纷推出无氟冰箱。这些冰箱厂家奉行的营销观念是</span><span>( )</span><span>。</span></span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal">34、 <span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">促销从本质上说是一种卖方与买方的信息传播沟通，这种信息沟通的特征是（</span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">24、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">产品生命周期是指产品的（ ）生命周期。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">22、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">“两面针牙膏，中草药配方”，采用的市场定位方法是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="margin-left:10.5000pt;text-indent:-10.5000pt;">25、 <span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">某家用电器企业不仅生产经营家电类产品，还跨行业经营房地产、机械、农副产品等多种业务，这种战略是（</span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">31、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">适合采用直接分销渠道的是（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">33、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">对现有产品的品质、款式、特点或包装等作一定的改进而形成的新产品，就是<span>( )</span><span>新产品。</span></span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>