成考院校在线答案
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">35、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">市场营销经理要了解顾客的态度，了解顾客是怎样看待他们的产品和服务的，了解顾客是如何看待他们的竞争对手的，了解哪些客观因素对他们有利等等，就必须进行（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">36、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">消费者在购买商品时，商品的品牌差异程度大，而消费者参与程度低的购买行为属于（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">40、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">生产资料分销渠道中最重要的类型是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="margin-left:10.5000pt;text-indent:-10.5000pt;">39、 <span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">华安公司是一家食品厂，主要生产果汁饮料、饼干和熟肉制品三种不同类型的产品，为此，华安公司为这三种产品分别各设立一名产品经理负责。华安公司所采用的专业化组织类型是（</span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">26、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">市场定位的主要方式有对抗性定位、重新定位和（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">27、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">不属于消费者市场细分标准的是<span>( )</span><span>。</span></span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">28、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">企业将产品通过自己设置的商店卖给消费者，通常称此营销行为是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">31、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">某油漆公司不仅生产油漆，同时还拥有和控制200家以上的油漆商店，这就叫（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="p" style="margin-left:1.1500pt;text-indent:-0.1000pt;">38、 <span style="font-family:'Times New Roman';font-size:10.5000pt;">以防御为核心的竞争策略是（ ）。</span><span style="font-family:'Times New Roman';font-size:10.5000pt;"> </span><span style="font-family:Microsoft Yahei;font-size:12.0000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">39、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">中国人的口味大体上是东辣、西酸、南甜、北咸，这是一种（ ）现象。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>