成考院校在线答案
- 2022-09-12 [判断] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; mso-pagination:widow-orphan">12、<span style="mso-bidi-font-size:10.5pt; font-family:Microsoft Yahei;color:windowtext">在服务营销的“<span lang="EN-US">7P</span>”中，人员包括一般公众。</span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:windowtext">（</span><span lang="EN-US" style="color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;color:windowtext;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; line-height:125%">13、<span style="mso-bidi-font-size:10.5pt;line-height:125%; font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:windowtext">内部营销的起点是人员发展。（</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:125%;color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="mso-bidi-font-size: 10.5pt;line-height:125%;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:125%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; mso-pagination:widow-orphan">1、<span style="mso-bidi-font-size:10.5pt; font-family:Microsoft Yahei;color:windowtext">服务的移情性是指服务企业能时时为顾客着想和给予顾客个性化的关注。（<span lang="EN-US"><span style="mso-spacerun:yes"> </span></span>）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;color:windowtext;mso-font-kerning: 0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; line-height:125%">2、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext">技术领先战略是服务企业的基本竞争战略之一。（</span><span lang="EN-US" style="color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:125%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; line-height:125%">6、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext">影响服务购买行为的环境因素是指企业服务本身的因素。（</span><span lang="EN-US" style="color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:125%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" align="left" style="margin-top:7.8pt;mso-para-margin-top: .5gd;text-align:left;line-height:120%">11、<span style="mso-bidi-font-size:10.5pt; line-height:120%;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext">顾客感受价值是顾客基于其得到和付出的对服务效用的总体评价。（</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:120%;color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="mso-bidi-font-size: 10.5pt;line-height:120%;font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:120%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; line-height:125%">3、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext">服务的有形线索主要包括服务包装化、服务品牌和服务承诺。（</span><span lang="EN-US" style="color:windowtext"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:windowtext">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:125%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; line-height:125%">10、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman";color:windowtext;mso-bidi-font-weight: bold">从有无中间环节的角度可以把渠道分为长渠道和短渠道。（</span><span lang="EN-US" style="color:windowtext; mso-bidi-font-weight:bold"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman";color:windowtext;mso-bidi-font-weight:bold">）</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;line-height:125%;color:windowtext; mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [判断] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; mso-pagination:widow-orphan">20、<span style="mso-bidi-font-size:10.5pt; font-family:Microsoft Yahei;color:windowtext">合格的服务是指顾客心目中能接受的最低水平的服务。（<span lang="EN-US"><span style="mso-spacerun:yes"> </span>)</span></span><span lang="EN-US" style="mso-bidi-font-size:10.5pt;color:windowtext;mso-font-kerning:0pt"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="margin-top:7.8pt;mso-para-margin-top:.5gd; line-height:115%">23、<span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman"; mso-hansi-font-family:"Times New Roman"">首先提出对服务营销研究需要专门理论的学者是（</span><span lang="EN-US"><span style="mso-spacerun:yes"> </span></span><span style="font-family:Microsoft Yahei;mso-ascii-font-family:"Times New Roman";mso-hansi-font-family: "Times New Roman"">）。</span><span lang="EN-US" style="mso-bidi-font-size:10.5pt; line-height:115%;color:windowtext;mso-font-kerning:0pt"> <o:p></o:p></span></p>