成考院校在线答案
- 2022-09-12 [判断] <p class="MsoNormal" style="mso-pagination:widow-orphan;">18、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">广告、销售促进、公共关系和人员推销是现代企业促销组合的四种形式。（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">35、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">促销的实质是</span><span style="font-family:'Times New Roman';font-size:10.5000pt;">( )</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;">。</span><span style="font-family:'Times New Roman';font-size:10.5000pt;"> </span></p><p class="MsoNormal"> <span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal">21、 <span style="font-family:Microsoft Yahei;font-size:10.5000pt;">某葡萄酒厂拟开发新市场，但调研结果表明该地的消费者不喜欢喝葡萄酒，此时该企业应采取的调节市场需求的策略是（ ） </span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal">23、 <span style="font-family:'Times New Roman';font-size:10.5000pt;">中国人的口味大体上是东辣、西酸、南甜、北咸，这是一种（</span><span style="font-family:'Times New Roman';font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';font-size:10.5000pt;">）现象。</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="margin-left:10.5000pt;text-indent:-10.5000pt;">21、 <span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">某家用电器企业不仅生产经营家电类产品，还跨行业经营房地产、机械、农副产品等多种业务，这种战略是（</span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">25、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">用料与设计精美的酒瓶，在酒消费之后可用作花瓶或凉水瓶，这种包装策略是（ ）</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">26、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">STP营销策略中的“T”表示的是（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>
- 2022-09-12 [单选] <p class="MsoNormal">27、 <span style="font-family:'Times New Roman';font-size:10.5000pt;">生产资料分销渠道中最重要的类型是</span><span style="font-family:'Times New Roman';font-size:10.5000pt;">( )</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal">30、 <span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">促销从本质上说是一种卖方与买方的信息传播沟通，这种信息沟通的特征是（</span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;"> </span><span style="font-family:'Times New Roman';color:#000000;font-size:10.5000pt;">）</span><span style="font-family:Microsoft Yahei;font-size:10.5000pt;"> </span></p>
- 2022-09-12 [单选] <p class="MsoNormal" style="mso-pagination:widow-orphan;">39、<span style="mso-spacerun:'yes';font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;">许多冰箱厂家近年来高举”环保”、”健康”旗帜,纷纷推出无氟冰箱。这些冰箱厂家奉行的营销观念是（ ）。</span><span style="font-family:'Times New Roman';mso-fareast-font-family:Microsoft Yahei;font-size:10.5000pt;mso-font-kerning:0.0000pt;"> <o:p></o:p></span></p>